WHAT WE CAN DO FOR YOU
INSIGHTS
Industry | Company | Competitors | Customers
Industry Insights
Market Insights
Buyer Insights/Buyer Journeys
Company Analysis (Current and Desired state, SWOT Analysis, Marketing audits (Brand, website, buyer enablement, content, Martech & operations)
Competitive analysis
STRATEGY
Markets | Offerings | Positioning | GTM
Business Growth
Market Expansion Strategy
Product/Service diversification Strategy
Market Segmentation strategy
Market Positioning Strategy
Brand assessment
Brand Positioning/Rebranding
Value proposition
GTM Strategy
Product/Service
Digital Marketing strategies
Account-based Marketing (ABM) strategy
Strategic partnerships
EXECUTION
Tactics | Operations | Optimization | ROI
Communications and PR
Inbound Marketing
Outbound Marketing
Content Marketing
Influencer marketing
Demand Generation
Managing strategic partnerships
Marketing Technology & Operations
ENGAGEMENT MODELS
ADVISORY CMO SERVICES
Advisory Services for CEOs – For business leaders who want to personally develop their insights-driven market orientation and marketing effectiveness, we offer this cost-effective advisory service for CEOs.
Strategic Marketing Planning Workshops – Tap decades of experience as a CMO with cross-functional experience for your strategic planning process! Our proven approach to 1/2 day to 1-day planning sessions is quarterly, valuable checkpoints anytime a fresh look is required.
Marketing Audits – Perhaps you’d simply like an objective opinion about your current marketing department, your processes, and initiatives. A marketing audit will produce clarity and actionable insights in a short timeframe, at a reasonable cost.
OUTSOURCED CMO SERVICES
Executive Addition to Management Team (Part-time) – we become a part-time executive addition to your management team, bringing an outside-in perspective to crystalize your strategy and execution to drive growth.
Interim Executive addition to Management team (Full time/ short term) - Need an expert marketing executive while your marketing executive is out? Or perhaps you simply need a more concerted, full-time resource to lead your marketing strategy.
Strategic Project Support - For extra executive bandwidth or to pass off an entire strategic project, we are ready to help and make sure your project delivers results on time.
MARKETING STRATEGY IMPLEMENTATION
Go-to-market success requires careful alignment and coordination with the company’s strategic plans. Only then can all the investments made in marketing tactics/channels will deliver results in line with the strategic goals. But, this critical step is the one that most often gets reviewed. Why? Because this step generally requires both inside and outside stakeholders to execute a suite of programs in an integrated way. This is the time when you require an expert who not only understands the strategy but also understands the creative process and the art of seamless execution.