SOLUTIONS
This is the starting point of identifying the problems to be resolved. I provide all the tools, guidance, and support my clients need to succeed in their respective markets. Here are some indicative problem statements
NEED TO REFRESH OUR BRAND AND BETTER COMMUNICATE WHAT WE STAND FOR
Brand building is storytelling at its finest. By focusing on what matters most to your key stakeholders and crystalizing your messaging to distinguish your business from your competitive set, growth will be driven and demand will be created.
WE THINK WE KNOW OUR COMPETITORS, BUT HOW DO WE SUCCESSFULLY COMPETE AGAINST THEM?
In a crowded market, competitive intelligence is critical to both operational and strategic decision making. A rigorous and regular approach to competitive position, direction, and strengths & weaknesses can help identify gaps and opportunities. The implications and usages for such learnings can be highly strategic to very tactical
WE NEED TO SCALE OUR CORE PRODUCT BUT AREN'T SURE WHERE TO START
Creating new products, ranges, offerings, and services must be validated by understanding customer needs. This is simple when there is good communication between the sales and support teams. Gathering feedback from customers about product road maps, features, usability, installation, and overall value and appeal is essential to the development of any new product, offering, or service.
WE NEED TO REACH NEW CUSTOMERS AND CAPTURE NEW MARKETS
Bringing new insights to the decision table will help determine what you need to start doing, stop doing, and keep doing, to attract new customers and embrace new markets — all without alienating your core
WE NEED A NEW COMPETITIVE POSITION TO TAKE US TO THE NEXT LEVEL & DRIVE GROWTH
Slow growth or a declining market can be quite frustrating. By working with CEOs and management teams to address growth challenges as opportunities, including brand strategy consulting, planning and operational guidance for a new market expansion strategy, new product development requirements or launch planning, as well as product diversification strategies — all critical components to your business growth strategy can be defined and implemented.
NEED TO DIVERSIFY OUR PRODUCT STRATEGY, BUT NOT SURE HOW TO VALIDATE DECISIONS
Diversifying your product portfolio can lead to expanding your share of wallet with your customer base, as well as make your offerings appeal to a broader market base. The key is tying product development resources (engineering, product management, etc.) to real customer requirements and maintaining the customers’ perspectives of wants, needs, and usages throughout the development process.
WE NEED EXPERT MARKETING STRATEGY BUT ALSO IMMEDIATE IMPLEMENTATION
A great vision, even when combined with a solid strategic growth plan, is only as good as your ability to get it implemented. Working as a part-time member of your management team, or as an outside consultant, I will tap into over two decades of experience and knowledge and then provide access to top resources to get the job done.
YOU NEED TO FILL A LEADERSHIP GAP IN YOUR MARKETING STRATEGY
For many companies, a marketing plan just sort of evolves. They try one thing and move on to the next, without strategic direction. The Founder/CEO might provide occasional input, but you need an expert who can potentially look at transformative growth marketing strategies and create a clear roadmap